There are many mailing lists available in the market today and it is important that you use the right list in your marketing programs. Cyberex Marketing has access to a variety of list vendors and will match the right list to your specific marketing program.

When you know what you want to send, but don’t know who to send it to, Cyberex Marketing can help you in obtaining your next mailing list. From general residential to specific consumer lists, we will guide you in the right direction.

These are the list services we offer:

• Purchase Lists
• Compile Data
• Capture Data
• Maintain Customer Data

Data Processing

Another important component of list management is list processing. List processing involves standardizing mailing lists, de-duping lists and making sure that your mailing list conforms to Postal Service requirements.

Cyberex Marketing has the knowledge and resources to develop a system that handles all these issues so you don’t have to.

Here are just a few of the services we will use to simplify your job:

• Sorting – to get maximum postal savings
• CASS (Coding Accuracy Support System) certified lists
• Merge/Purge – to get maximum accuracy
• Processing – we handle it so you don’t have to
• Permits – one less issue to worry about

If you would like the ability to make changes to your web site whenever you want and not have to pay web designer rates, Cyberex Marketing will convert your existing HTML site to a CMS (Content Managed Site).  If you know how to work in Microsoft Word you can add text and photos to your web site.

Don’t risk your image. Don’t risk your design. Cyberex Marketing has a team of professionals who will apply their special skills to your marketing project – assuring that your message is communicated in the best possible light.

Our mailings come with a guarantee. We guarantee the Postal Service will accept your mailing by assuring that your mail is CASS certified and complies with all postal regulations.

We use a number of processes that guarantee that your direct mail piece complies with Postal regulations:

• Laser Printers
• Inkjet Address Labelers
• Tab Seal
• Folding
• Sorting
• Labeling
• Hand Work

Let Cyberex keep up with the ongoing changes in Postal rules and regulations, you have other things to do.

E-mail marketing has become a critical component of any company’s integrated marketing campaign. With e-mail, as with more traditional forms of communication, it is important that you break through the clutter. With email marketing there is an additional challenge – spam blockers. Cyberex Marketing has achieved the status of a “bonded email sender” which protects your emails from being blocked by many spam filters. Cyberex Marketing also provides you with reports on how many people opened and read your email.

As your email specialist, Cyberex Marketing will provide the following:

• We’ll design an HTML and text message to send out to your potential customers on the list. (We also offer HTML conversion so we can create email messages from your marketing materials.)
• We’ll send you the draft and await your written final approval of the email marketing message.
• Broadcast the email message on the specific date and time that you set.
• Provide you with reports on click-thru rates so you can evaluate the effectiveness of your program.

At Cyberex Marketing we will work with you to determine your marketing goals, set up Facebook and Twitter accounts if necessary and develop and integrate a plan to utilize the social communication media to grow your business.

Search Engine Optimization is the use of techniques that make your website more search engine “friendly.” Adding titles, inserting appropriate content, link building, and uniqueness are all applications of SEO. When you optimize your website for the search engines you ensure that Google, Yahoo, and the other engines can “crawl” (or browse) your web pages quickly and easily. SEO is an ongoing process. At Cyberex we believe this is first and most important step.  We use an “Organic” approach, in other words we determine your current position on the major search engines, identify and research your closest competitors, then modify the areas listed above to improve your position.

On the other side, Search Engine Marketing, or SEM, is usually defined as the utilization of the major search engines “Paid” or “Sponsored” listings. We have all seen the links on the top and right side of Google’s results – those positions were auctioned by interested companies. To use SEM you must first have an account at the search engine. Then, Cyberex would use their tools to select the keywords we have identified through the “Organic” approach listed above to design and place your “pay per click” ads.  We work within a pre-establish budget, monitor and modify the display ads to achieve your desired results.

The combination of these two solutions will provide long-lasting traffic and, if implemented correctly, highly qualified visitors.